Download your copy

Fill out the form below to get the latest Toluna India Consumer Barometer Report.

India Consumer Barometer: Wave 24

In early 2024, India consumers continue to face familiar challenges in the form of global uncertainty and the high cost of living. How are they responding to these ongoing pressures? How confident are they that things will improve as the year goes on? Where are they making the biggest changes to spending and lifestyle choices? And what do all these changes mean for brands?

Now in its 24th wave, the latest edition of the Toluna Global Consumer Barometer features

Insights from nearly 17,000 consumers across India and 19 other global markets on topics including:

Changes in consumer sentiment and confidence in light of the current economic climate

Changes in consumer sentiment and confidence in light of the current economic climate

53% of Indian consumers are confident in spending money right now, and a promising 68% expect an improvement in their personal finances over the next three months

How brands can navigate the spending choices and trade-offs that people are making though innovation, packaging, and pricing

How brands can navigate the spending choices and trade-offs that people are making though innovation, packaging, and pricing

4 in 5 Indians try to save more money due to economic uncertainty, luxury products and services are the top place they’ll seek to cut spend

How brands can adapt their offerings and communications to better address consumers’ cost-of-living challenges and health and well-being needs

How brands can adapt their offerings and communications to better address consumers’ cost-of-living challenges and health and well-being needs

89% of Indian consumers say brands should provide better information on the health and wellbeing implications of their products

The environmental, social, and ethical considerations for today’s consumers, and their expectations for how brands communicate and act on their values

The environmental, social, and ethical considerations for today’s consumers, and their expectations for how brands communicate and act on their values

81% of Indians would like to make more decisions about the brands they buy based on environmental and social factors, but feel they don’t have enough information

Household brands around the globe trust Toluna with their need for insights.

  • Danone
  • L'Oreal
  • Kellogg's
  • KraftHeinz
  • Sony
  • BBC

Our Innovative Solutions

With the industry’s most complete portfolio of solutions, service levels, and expertise, Toluna works with you to understand your challenges and configure the right approach for each project.   If you have any questions about the report or if you’d like to build stronger business impact through your innovation, brand, and communications efforts, click the link below to learn more.

Our Innovative Solutions

This site uses cookies to provide you with great user experience. By using Toluna, you accept our use of Cookies Policy.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.