Are your brand metrics fit for today’s rapidly changing consumer environment?
A key challenge for marketing leaders is how to react to the short term impact on their brand of changing consumer behaviour. Often quick, informed decisions need to be made in order for brands to have a voice. Brand health metrics need to be agile enough to keep pace with consumer change & also be able to inform your future decision making.
We have a number of learnings and observations we’ve gathered from talking to and working with Brand leaders in numerous organizations and we are keen to share them with you.