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    Toluna and MetrixLab Unite

    Advancing Global Insights Through Combined Expertise and Expansion.

The Power of Toluna and MetrixLab Combined

The fusion of Toluna and MetrixLab fortifies our offerings, enhancing our ability to address diverse business challenges with innovative, tailored solutions.

Explore the Market Landscape

Explore the Market Landscape

Build knowledge, identify areas of growth, scout the competition, or understand journeys and jobs to be done. From ad hoc DIY in our Toluna Start platform to fully serviced agile A&U studies, we have you covered.

Monitor Brand Impact

Monitor Brand Impact

Leverage a scientifically sound brand health framework based on a modern take on human behavior and business growth to track and improve your brand’s impact. Tech-enabled brand expertise at your service.

Develop High Growth Products

Develop High Growth Products

Get an early read on ideas, claims, and concepts, understand the choices and tradeoffs people make, or validate your go-to-market plans. Choose the speed and service levels that fit you best — leverage innovation consultants or DIY — category benchmarks included.

Design Distinctive Creative

Design Distinctive Creative

Evaluate, refine and optimize creative of any type at any stage of development from storyboards to final cuts. We have qual and quant solutions including an AI-based fast, no survey approach to meet a range of needs.

Increase Sales Potential

Increase Sales Potential

Evaluate pack designs in context for increased shelf standout & optimize in-store and ecommerce assets through a shopper-centric lens using a mix of implicit and explicit measures.

Optimize Campaign Effectiveness

Optimize Campaign Effectiveness

Understand and optimize the in-market effect of your campaigns using agile control/exposed or pre/post designs. Our first-party panel assets and partner networks give us wide reach.

The Latest Insights and Trends

Tap into our consumer insight reports on current trends and topics.

Toluna Global Consumer Barometer Wave 22

REPORT

Toluna Global Consumer Barometer Wave 22

Learn how 16,000+ consumers across 19 markets are responding to the rising cost of living
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Economic Outlook for Technology, Media, Telecoms & Entertainment Sector

REPORT

Economic Outlook for Technology, Media, Telecoms & Entertainment Sector

Uncover the commercial implications of a volatile climate, including its effects on people's media and technology consumption habits.
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A New Age of the Internet: Wave 5

REPORT

A New Age of the Internet: Wave 5

Get an in-depth understanding of how consumers perceive and engage with emerging technologies.
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Cost of Living Crisis

REPORT

Cost of Living Crisis

Building Consumer Trust During Economic Hardship
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Cost of Living Crisis

Report

Cost of Living Crisis

Paving the Way Towards Sustainability and Success
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Cost of Living Crisis

Report

Cost of Living Crisis

A Study on How Consumers and Brands are Forced to Respond
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MEET OUR GLOBAL PANEL

Connecting people and brands

We connect brands directly with the consumers that matter. How do we do it? We’ve developed a community approach to our survey respondent experience. It’s this approach that sets us apart as we have built lasting relationships with our members. We’re more than just a survey platform—we have built an interconnected, worldwide community.

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Schedule a demo

We’d love the opportunity to share our industry-leading platform with you.

Let’s get started

Leading brands use our insights platform to connect with consumers in real-time and make great things happen for their brands. We know our tech will make your life easier and more efficient.

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