Toluna and MetrixLab Unite

Build knowledge, identify areas of growth, scout the competition, or understand journeys and jobs to be done. From ad hoc DIY in our Toluna Start platform to fully serviced agile A&U studies, we have you covered.

Leverage a scientifically sound brand health framework based on a modern take on human behavior and business growth to track and improve your brand’s impact. Tech-enabled brand expertise at your service.

Get an early read on ideas, claims, and concepts, understand the choices and tradeoffs people make, or validate your go-to-market plans. Choose the speed and service levels that fit you best — leverage innovation consultants or DIY — category benchmarks included.

Evaluate, refine and optimize creative of any type at any stage of development from storyboards to final cuts. We have qual and quant solutions including an AI-based fast, no survey approach to meet a range of needs.

Evaluate pack designs in context for increased shelf standout & optimize in-store and ecommerce assets through a shopper-centric lens using a mix of implicit and explicit measures.

Understand and optimize the in-market effect of your campaigns using agile control/exposed or pre/post designs. Our first-party panel assets and partner networks give us wide reach.