Advancing Global Insights Through Combined Expertise and Expansion.
The Power of Toluna and MetrixLab Combined
The fusion of Toluna and MetrixLab fortifies our offerings, enhancing our ability to address diverse business challenges with innovative, tailored solutions.
Explore the Market Landscape
Build knowledge, identify areas of growth, scout the competition, or understand journeys and jobs to be done. From ad hoc DIY in our Toluna Start platform to fully serviced agile A&U studies, we have you covered.
Monitor Brand Impact
Leverage a scientifically sound brand health framework based on a modern take on human behavior and business growth to track and improve your brand’s impact. Tech-enabled brand expertise at your service.
Develop High Growth Products
Get an early read on ideas, claims, and concepts, understand the choices and tradeoffs people make, or validate your go-to-market plans. Choose the speed and service levels that fit you best — leverage innovation consultants or DIY — category benchmarks included.
Design Distinctive Creative
Evaluate, refine and optimize creative of any type at any stage of development from storyboards to final cuts. We have qual and quant solutions including an AI-based fast, no survey approach to meet a range of needs.
Increase Sales Potential
Evaluate pack designs in context for increased shelf standout & optimize in-store and ecommerce assets through a shopper-centric lens using a mix of implicit and explicit measures.
Optimize Campaign Effectiveness
Understand and optimize the in-market effect of your campaigns using agile control/exposed or pre/post designs. Our first-party panel assets and partner networks give us wide reach.
The Latest Insights and Trends
Tap into our consumer insight reports on current trends and topics.
Toluna Global Consumer Barometer Wave 22
Learn how 16,000+ consumers across 19 markets are responding to the rising cost of living
We connect brands directly with the consumers that matter. How do we do it? We’ve developed a community approach to our survey respondent experience. It’s this approach that sets us apart as we have built lasting relationships with our members. We’re more than just a survey platform—we have built an interconnected, worldwide community.