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Agile Research Landscape

Global survey on the future of MRX

Rapidly shifting market conditions and ever-changing consumers have caused organizations to adapt their insights operations

Your profession is evolving. Are you?

How are today’s MRX budgets being allocated? Where is research now focused, and where is it headed? Are internal resources a limiting factor? And what about scalability? We surveyed 395 professionals, from 25 industries, in 14 countries:

  • 64% expect to increase DIY research

  • 54% expect to use more platforms

  • 58% expect greater focus on Market Understanding


Simply Smart London

Here's a sneak preview of our Simply Smart event that took place in London on the 16th June 2022 and featured the global research findings.


Why our clients love us.


Video testimonial from Zoe Kidd from Bakeaway.

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Video testimonial from Paul Thomas of Beam Suntory

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Video testimonial from Gina of Mash Media

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