Rapidly shifting market conditions and ever-changing consumers have caused organizations to adapt their insights operations
How are today’s MRX budgets being allocated? Where is research now focused, and where is it headed? Are internal resources a limiting factor? And what about scalability? We surveyed 395 professionals, from 25 industries, in 14 countries:
64% expect to increase DIY research
54% expect to use more platforms
58% expect greater focus on Market Understanding
Here's a sneak preview of our Simply Smart event that took place in London on the 16th June 2022 and featured the global research findings.
Video testimonial from Zoe Kidd from Bakeaway.
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Video testimonial from Paul Thomas of Beam Suntory
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Video testimonial from Gina of Mash Media
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