Rapidly shifting market conditions and ever-changing consumers have caused organizations to adapt their insights operations
How are today’s MRX budgets being allocated? Where is research now focused, and where is it headed? Are internal resources a limiting factor? And what about scalability? We surveyed 395 professionals, from 25 industries, in 14 countries:
64% expect to increase DIY research
54% expect to use more platforms
58% expect greater focus on Market Understanding
Here's a sneak preview of our Simply Smart event that took place in London on the 16th June 2022 and featured the global research findings.
Video testimonial from Zoe Kidd from Bakeaway.
Video testimonial from Paul Thomas of Beam Suntory
Video testimonial from Gina of Mash Media