Consumer Values and Brand Purpose in 2021

As we move into the final months of 2021, it’s critical to understand the changing needs of consumers. They want to engage with brands that support them and share their values, so brands must continue to evolve in the ways they position and market themselves.
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Consumer Values and Brand Purpose in 2021

In this webinar, our head of CPG research, Lucia Juliano, shares the latest insights from our 17th Global Consumer Barometer, including:

  • The values that today’s consumers hold dear

  • Their expectations on purpose from the brands they buy

  • How they want to learn about brands’ commitments on social and ethical issues

In this webinar, our head of CPG research, Lucia Juliano, shares the latest insights from our 17th Global Consumer Barometer, including:

Consumer Barometer Wave 17

Understanding today’s consumer is critical. We field our Consumer Barometer to better understand consumer changes as they happen.

Now in its 17th wave, this special edition report features topics including:

  • Consumer Values

  • Importance of Brand Purpose

  • The role they play in the consumer path to purchase

Consumer Barometer Wave 17
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Real-time Consumer Insights with Toluna

We deliver real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients stay ahead of what’s next.

Real-time Consumer Insights with Toluna
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