Why test your campaign messaging?​

Convincing messages and compelling creatives are crucial for a successful campaign, so being able to test their impact can help you strengthen your campaign.​ With AdReview, you can quickly determine how well your messaging is landing in market, providing you with an early indication of your campaign’s success.​ Use the results of your AdReview to optimize campaign impact, by focusing on your most powerful messages and creatives or reducing the use of your underperformers.

Questions an AdReview answers:

  • Is my campaign and messaging cutting through in market?
  • Are my creatives resonating well with my Target Audience?

Adapt AdReview to fit your campaign

AdReview uses a standalone dipstick survey on a sample of n=300 from your target audience, which can be adapted to fit the needs of your campaign:

  • Test earlier in your campaign to use the insights to course-correct, or test at the end for insights on how to improve your future campaigns.​
  • Test up to 6 assets and receive results and recommendations for optimization in a detailed PowerPoint report.
  • Receive feedback on message recall, asset recognition, and creative performance compared to relevant benchmarks.​

Reports will be delivered in a detailed PowerPoint format 1 week after fieldwork is completed, so you can quickly access the feedback you need.​

Reports will be delivered in a detailed PowerPoint format 1 week after fieldwork is completed, so you can quickly access the feedback you need.​

 

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