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Rochelle Wainer says, “To me, a gutsy brand is one that has a purpose and delivers on that to help make people's lives better.” With a master’s and Ph.D. in Child Development Psychology, and more than 25 years' experience with retail channels and brands including Mattel, PepsiCo, and Netflix, Rochelle has spent her career putting this gutsy thinking into action. She has combined her expertise in childhood development with a love of consumer insights and passion for applying family psychology to the real world, landing her at Kids2, the company behind brands such as Baby Einstein and Bright Starts. Tune in to season two episode two as Rochelle shares what it means to be a “boomerang brand”, the importance of celebrating the tiny wins, and why fostering curiosity in kids is key to preparing them for the future.
Rochelle Wainer is currently the Senior Vice President of Global Insights & Analytics for Kids2. She leads a team that represents the voice of the consumer and shopper and delivers marketplace trends for all cross functional teams. She is the author of the learning theories and white papers for each of the Kids2 brands and has co-hosted Instagram live sessions as an expert on tummy time and play. Rochelle began her career as a trained child and developmental psychologist, earning a Bachelor of Arts from University at Albany and both a master’s and Ph.D. from The University of Connecticut. She is a strategy and insights leader with more than 25 years of experience spanning industries, retail channels and brands, having worked in insights leadership roles for Mattel and PepsiCo, and started her own consulting business, Real World Insights, Inc. Her role at Kids2 allows her to incorporate her love of toys and consumer products with her expertise in child development. Rochelle is from New York, but currently resides in Alpharetta, GA with her husband, 3 boys, and 2 beagles.
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