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OverviewAccess a single source for all of your consumer insights.
The industry’s first and only end-to-end consumer insights platform delivering high-value insights in real-time.
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OverviewAutomated MaxDiff Solutions
Unleash confident decision-making
Season 2
Celebrating brands who take a deep look inside and choose 'human- first' innovation and marketing strategies.
Products
OverviewAccess a single source for all of your consumer insights.
The industry’s first and only end-to-end consumer insights platform delivering high-value insights in real-time.
Solutions
OverviewAutomated MaxDiff Solutions
Unleash confident decision-making
(Former) Head of Global Brand Marketing, Consumer Apps, Google
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Attica Jaques says, "one of the boldest things that a brand can do is to listen, to learn, and take action.” This kind of thinking has played a key role in her work throughout her impressive career, including for brands such as PRADA, Under Armour and Google. Tune in to the inspiring season two premiere as Attica shares the importance of leading with diverse perspectives and making room at the table, how following your passions helps you to learn and grow, and why she believes being ‘human’ as a brand is a good thing.
Attica Alexis Jaques is a game-changing brand marketing leader with 20+ years of experience driving growth for global icons like Google, Under Armour, Gap Inc and PRADA. A sought-after thought leader, Attica drives business results while putting people first. She sits on the Board of Brilliant Earth and is a Founding Member of Chief NY and San Francisco. At Google, she led Brand Marketing across Consumer Apps with award-winning campaigns for Google Search. As Under Armour's SVP of Global Brand Marketing, she managed brand strategy across all sports divisions worldwide. Attica is a global citizen having worked in San Francisco, Tokyo, Milan, and New York. She holds an MS from Columbia University and BA from UCLA.
To read more about this episode, please visit our blog.
Cranes in the Sky By Solange
Hear the songs which have inspired the guests & hosts of GutCheck's new Gutsiest Brands podcast.
Ready to share your wisdom? The Gutsiest Brands podcast offers an opportunity for leaders to share their own brand and leadership experiences and stories with an audience of senior executives and c-suite leaders. This podcast is a way of demonstrating our passion for brands who share our beliefs that being gutsy and human-centric has benefits for consumers, employees, and businesses. Sharing your story helps more brands deliver refreshingly human experiences.
Join us for an episode in just three simple steps!
We’ll schedule an intro call to discuss interview format and key talking points
We’ll share a discussion guide for you to review
We’ll record the interview and edit for publication
Are you ready to share your wisdom?