A New Age of the Internet: Wave 5

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.
A New Age of the Internet: Wave 5

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In this report

Blockchain technology is ushering in the new age of internet, which was termed ‘Web 3.0’ by Ethereum’s co-founder back in 2014. And Web 3.0 is birthing new ways of consumer engagement, which will only continue to evolve as people embrace new ideas and learn more about its potential.

With Web 3.0 encompassing many different concepts—including the Metaverse, NFTs, and Cryptocurrency—Toluna has conducted a regular tracking study of consumers across the globe to understand how they perceive and engage with these innovations over time.

The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in May 2023. In wave 5 of this global report, you’ll learn about:

  • Slow, steady growth in Web 3.0 awareness and understanding

  • 26% of consumers are aware of Web 3.0 and know what it means, peaking at 32% in Emerging APAC and 30% in Developed APAC

  • How consumers continue to warm up to the Metaverse

  • 42% of consumers say that you can have meaningful connections online / in a virtual space

  • Why consumers are investing in NFTs and which ones are most appealing

  • 22% are interested in NFTs as long-term investments, but just as many use them in games or in virtual social experiences.

View previous waves of the New Age of the Internet report

Wave 2

Web 3.0, the Metaverse, and NFTs

Wave 3

Web 3.0, the Metaverse, and NFTs (Q4’22)

Wave 4

A New Age of the Internet: Wave 4

Household brands around the globe trust Toluna with their need for insights.
  • Danone
  • BBC
  • KraftHeinz
  • Netflix
  • Warner Bros

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Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

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