Sustainability has been shaping up to be an ever-growing influence on the global consumer with environmental concerns emerging as a strong trend that drives consumer purchasing decisions.
The growing trend for the importance of sustainability is most evident in product packaging: 82% of Australians and 85% of New Zealanders value sustainable packaging, with environmental concerns driving their purchases. This sentiment is strong across all age groups in both countries.
63% of Australians and 62% of New Zealanders claim sustainable packaging is more important to them now, compared to how they felt last year or two years ago.
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