Traditionally, tracking studies have given companies a good sense of general awareness and impressions of their brand, product health and customer satisfaction. Properly designed and executed tracking studies, however, can provide you with even more. Instead of just being a rear-view mirror into past performance and results, they can give you insights into ways you can secure the future success of your brand.
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How to extract maximum value from tracking studies
How to increase speed of response while decreasing expense
How to employ an end-to-end platform
Why brand trackers need to be consistent to be reliable
Toluna analyses your existing brand trackers to provide guidance on area of improvement and optimisation. We can create a new brand tracker from scratch based on our clients’ goals and objectives.
Data Toluna collects includes:
Brand and product awareness among target audience
Advertisement and promotion awareness
Brand affinity and brand equity
Market share
Key performance indicators
Market indicators
