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2020 is a year like no other. Toluna is a leading provider of real-time consumer insights and we’ve run an ongoing Consumer Barometer to understand consumers and how they’ve been impacted by the COVID-19 pandemic.
Here's what we've found in our latest wave:
People are becoming more selective with their spending. Globally, 41% plan to think more carefully about what they spend money on.
Over a quarter of consumers are holding on travel plans until after Summer 2021.
Globally, nearly half of consumers are visiting stores in person less than they were before the start of the pandemic.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.