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Find out how consumers have changed this year with our new report.

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Read the Toluna 2020 Consumer Barometer and find out.

2020 is a year like no other. Toluna is a leading provider of real-time consumer insights and we’ve run an ongoing Consumer Barometer to understand consumers and how they’ve been impacted by the COVID-19 pandemic.

Today’s consumer is making new decisions - about their health, their families, their finances, the products they buy and more.

Here's what we've found in our latest wave:

  • People are becoming more selective with their spending. Globally, 41% plan to think more carefully about what they spend money on.

  • Over a quarter of consumers are holding on travel plans until after Summer 2021.

  • Globally, nearly half of consumers are visiting stores in person less than they were before the start of the pandemic.

Today’s consumer is making new decisions - about their health, their families, their finances, the products they buy and more.
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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