Conscious Consumers: A Year of Change

During the global coronavirus pandemic, Toluna, Harris Interactive, and KuRunData have been conducting a Global Barometer study of consumers in 14 markets. Gain insight into how the coronavirus has impacted consumer around the world by understanding the next normal.

A need for market understanding

Here's what we've found in our latest wave:

  • Looking forward to 2021, being healthier /eating better is the most common resolution – half globally want to prioritise health given the events of last year.

  • Consumer confidence remains consistently low – just 18% globally are confident spending money

  • Reducing spend tops the list of things to achieve in 2021, followed by more travel where possible and being environmentally friendly

A need for market understanding

Household brands around the globe trust Toluna with their need for insights.

  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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