Sustainability

Are consumers more interested in sustainability now than they were pre COVID? Find out!

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Find out how consumers have changed this year with our new report.

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Just when we though that the world was falling apart, we see the US Consumer more steadfast than ever in supporting a green movement/commitment to purchasing more ecofriendly products.

Not only are consumers committed to sustainability, they are actually more concerned now than they were at the start of the pandemic.

Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

Today’s consumer is making new decisions - about their commitment to sustainability.

Here's what we've found

  • 28% of people report that sustainable packaging is more important than it was at the start of the pandemic.

  • The majority of respondents report that that the sustainability of packaging is important to them when shopping.

Today’s consumer is making new decisions - about their commitment to sustainability.

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