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Access a single source for all of your consumer insights

Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.

Access a wide range of automated insights solutions covering survey design, integrated survey respondents and reporting dashboards including insights and recommendations. It’s all built inhouse and integrates Harris Interactive methodologies.

Access a single source for all of your consumer insights

Making the most of monetization and engagement

Seamlessly access the leading consumer intelligence platform, designed to meet ALL of your insights needs

  • Technology - The ease and speed of a turnkey platform offers efficiency and control. The SaaS platform was built by researchers for researchers.

  • Real-time insights from our global panel of 30+ million - Get 24/7 access to Toluna’s global community of 30+ million people in 70 markets. Target consumers using more than 200 demographic and behavioral profiles.

  • Powerful automated methodologies - Advanced templated, yet customizable methodologies powered by Harris Interactive’s deep domain expertise. Rich feature sets like timed exposure, shelf testing, text highlighter and more.

  • Quantitative and qualitative in a single platform - Create your own community, or conduct live discussions, seamlessly follow up with survey research and better understand your consumer.

  • Actionable, real-time reporting and interactive dashboards- View responses, and analyse data in real-time dashboards and infoboards. Visualize consumer feedback through heatmaps, and custom reports.

Making the most of monetization and engagement

Toluna Start compared to others

Benefit & Features
DIY Provides
Full Service
Scripting capabilities
Integrated panel
Real-time insights
Real-time responses
Built in quality mechanisms
Random assignment respondent
Quant solutions
Qual solutions
Analytics within platform
Insights dashboard
Template flexibility
NPD testing
Comms testing
Brand health
Key Features
Shelf, heatmapping etc

Toluna Start features

24/7 access to global panel
The ability to customize screening questions
Advanced quota balancing by targets (and custom targets)
Survey your own audience using email and web link invites
Instant feasibility and pricing
Instant launch and responses from Toluna panel
Quantitative & Qualitative
Essential survey question types
Advanced survey question types
Custom javascript question types
The ability to duplicate questionnaires
Advanced filtering
Random assignment
Randomize pages and question appearance
Advanced survey logic
Timed exposure
Price Testing Models
71+ Languages
Automated quality checks
Live Discussions
Additional fee
Templated Methodologies
Concept testing
Additional fee
Pack testing
Additional fee
Shelf testing
Additional fee
Brand health
Additional fee
Comms Pre Launch
Additional fee
Comms Post Launch
Additional fee
Share and collaborate with team members
Collaborate on and share reports with team members
Reporting & Data Visualization
Real-time analytics dashboard
Real-time infoboards with key metrics
Additional fee
Share reports internally and externally
Set permissions on shared reports
Custom weighting
Cross tabulations
Significance testing
Data exports including PowerPoint, Excel, SPSS
Survey Look & feel
Customized and branded themes
24/7 support
Dedicated customer success manager

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