1 in 4 mobile gamers are dissatisfied with the transparency of mobile costs.
Most mobile gamers prefer to win in-app items with skill instead of paying or viewing ads.
If asked which is more acceptable between paying or viewing ads to gain in-game items, people tend to go for viewing ads.
There are fewer multi-payment, pay to download gamers and subscription gamers, but they tend to play more of those types of games.
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