Where is your New Product Development focus?

In a rapidly changing world, new products are the lifeblood of most businesses and brands. Responding to competitive introductions and consumer needs is critical to maintaining relevance. Yet investing the resources needed to bring new products to market is significant, and the risks are high. A well-formulated plan to gather data and insights that will inform key development decisions can help you understand potential and position your new product for success.

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Focus on the insights that will inform key, new product development decisions

The big picture: we offer three guiding principles to help shape your approach to the tools and methods best suited to your product development initiative:

  • What are your objectives?

  • What data do you need to answer your objectives?

  • What decisions will you make with that data?

Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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