Our Global Barometer Study yields an evidence-based look at the emerging market segmentation, providing insights to guide Brands in speaking to consumers in ways that are highly relevant to their ever-evolving frame of mind.
We’ve identified 5 segments that connect these realities with the critical dimensions of satisfaction in the present, and confidence when looking ahead:
Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.