PSFK and Toluna bring you a comprehensive report on how brands can ensure they’re listening to and tapped into their audiences.
Moving beyond Corporate Social Responsibility, how can brands create value, community, and trust for consumers?
This report from PSFK and Toluna addresses the key brand health metrics brands need to be agile enough to keep pace with consumer change and inform your future decision making.
“2020 was a tipping point for stakeholder capitalism. Consumers were watching as brands responded (or lacked response) to the pandemic and social justice movements. You’ve heard of the Attention Economy and the Sharing Economy, 2021will usher in the era of The Values Economy, where brand values matter to the consumer just as much as price, product, and promotion.”
- “Welcome to the Values Economy,” Study conducted by Vrity, and Toluna (December 2020)