Reinvigorating Brand Loyalty through Trust, Purpose and Values

How Brands Are Leading with Empathy, Support & Transparency to Meet New Consumer Needs

PSFK and Toluna bring you a comprehensive report on how brands can ensure they’re listening to and tapped into their audiences.

New Drivers of Customer Loyalty

Moving beyond Corporate Social Responsibility, how can brands create value, community, and trust for consumers?

This report from PSFK and Toluna addresses the key brand health metrics brands need to be agile enough to keep pace with consumer change and inform your future decision making.

How Brands Are Leading with Empathy, Support & Transparency to Meet New Consumer Needs

Three areas brands need to understand

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Key Shifts within the Brand Landscape

“2020 was a tipping point for stakeholder capitalism. Consumers were watching as brands responded (or lacked response) to the pandemic and social justice movements. You’ve heard of the Attention Economy and the Sharing Economy, 2021will usher in the era of The Values Economy, where brand values matter to the consumer just as much as price, product, and promotion.”

- “Welcome to the Values Economy,” Study conducted by Vrity, and Toluna (December 2020)

About this report

The Reinvigorating Brand Loyalty through Trust, Purpose and Values report talks about how new consumer expectations are driving brands to pursue a purpose-led agenda and increasingly adopt a people before profit mindset. Explore the trends defining progressive innovation and discover how successful brands are taking part.
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

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