A strong brand translates to better sales, free publicity, and top talent for your company. Delivering on your promise to customers boosts brand health and enhances loyalty among your clientele.
Tracking brand health helps you know what to focus on and reveals specific areas that need your attention. Measuring brand health enables you to understand:
Social listening, customer feedback, and focus groups & surveys are standard tools used to measure brand health.
Reveal how your audience perceives your brand, what they like or dislike, and why your brand is appealing. Toluna uses a dynamic brand health methodology that focuses on your brand’s future relevance. We set an ideal sample size to achieve at least 100 responses.
Our solution doesn’t just offer metrics; it’s your strategic compass for brand elevation. Here’s what you’ll achieve:
Discover comprehensive insights on:
Learn why brands must change to keep up with consumers (and each other).
The world has changed and top CMOs are changing their approach to brand health management.
Make sure you’ve designed your brand to maximize success now and into the future.
Think it. Test it. Know it.
Flexible Application
Use Toluna Start as a standalone solution or pair it with full service from our research experts for more complex research.
Faster Decisions
Quick, reliable results and straightforward analysis provide the confidence to make better business decisions faster.
Simple Setup
Programming is easy with pre-populated questions and best practice guidance for a successful setup. You can even launch projects across multiple markets effortlessly with a single link, saving time and effort.
