2020 Consumer: Getting ready to go back to school

From remote learning to restrictions on extra-curricular activities, the COVID-19 pandemic has altered school activities. Many parents continue to express concerns about their children going back to school during COVID-19, while others worry their education will suffer without in-person interaction. At the same time, administrators work tirelessly to ensure students, teachers, and staff are safe with mask mandates and other protocols.

To properly provide for their institutions during this time, school executives and researchers need to understand the impacts of returning to school after COVID-19. A technology company with over 20 years of research knowledge, Toluna offers clients real-time consumer insights at a pace that matches the on-demand economy. We surveyed more than 500 consumers with school-aged children to determine what families thought about their kids’ education in 20. Here, we offer an overview of our findings on the subject.

2020 Consumer: Getting ready to go back to school

What Consumers Think about School after COVID

The report indicates that just over half of consumers plan to send their children to school for in-person education, and approximately one-quarter of consumers prefer to keep their kids home. When asked if their children’s school is open for physical learning, a little less than half said the campus is fully open and around one-fourth said it is open on a limited basis.

Additionally, 30% of consumers said they intend to spend less money on school supplies than last year. Parents plan to invest fewer resources in clothing, accessories, and sports apparel but are willing to spend more on sanitation products and learning materials like notebooks and pencils.

What Consumers Think about School after COVID

How Toluna Serves the Education Sector

Keeping communication with students, faculty, staff, and other significant groups is vital to the success of any learning institution, yet effectively engaging with such large audiences can be challenging. The experts at Toluna assist schools with getting direct feedback in real-time by focusing on several critical areas, including:

  • Collecting opinions from current or prospective students on various issues quickly

  • Obtaining qualitative and quantitative methodologies to comprehend beliefs about the school from the most relevant people

  • Maximizing the messaging for campaigns to ensure it makes sense to the target audience

  • Measuring the performance of the institution’s brand to pinpoint changes in awareness or perception and adjust strategies moving forward

A well-organized research solution can help your institution thoughtfully adapt and move forward.

How Toluna Serves the Education Sector

Get Insights into Your School with Toluna

Feedback from notable groups is vital for learning institutions as students are returning to school after COVID-19. When you need consumer insights about your school, turn to Toluna for answers. Utilizing our acclaimed research design and the only end-to-end consumer intelligence platform in the industry, Toluna Start, you can attain relevant business information from a panel of 36+ million consumers. To begin gaining valuable feedback about your school, schedule a demo with us today.

Get Insights into Your School with Toluna
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