Global Panel Community

Tap into the power of more than 79+ million people around the globe. Our members are ready, willing, and able to provide the feedback you need, all in real-time to supercharge your decision-making.

MEET OUR PANEL

Connecting people and brands

We connect brands directly with the consumers that matter. How do we do it? We’ve developed a community approach to our survey respondent experience. It’s this approach that sets us apart as we have built lasting relationships with our members. We’re more than just a survey platform–we have built an interconnected, worldwide community.

 

Obsessed with the world

When you engage with our Toluna Influencers™ community you will have a world of answers and insights at your fingertips. And you can rest assured that you’ll be working with the experts: Toluna introduced the first social voting community in 2000 and now boasts communities in more than 70 markets.

North America
19.4m+
Members
Latin America
8.4m+
Members
Europe
18.6m+
Members
Middle East & Africa
2.5m+
Members
Asia-Pacific
30.1m+
Members

Our healthy obsessions

Obsessed with quality

Obsessed with quality

Toluna goes beyond market research industry standards to ensure you always get the highest quality insights. We leverage technology used by world leaders in Finance, Tech, and Entertainment to detect fraudulent IP activity and stop it in its tracks

Obsessed with engagement

Obsessed with engagement

The Toluna Influencer Community doesn’t just reward members for participating in surveys, but also invites them to be part of something bigger: a community where they make their voice count and they feel heard, respected, and rewarded.

Obsessed with details

Obsessed with details

Using advanced technologies, we continually collect both reported and observed data – constantly updating members’ profiles in real-time. With cutting-edge digital tracking software, we can accurately chart a consumer’s journey across the online universe.

Obsessed with inclusion

Obsessed with inclusion

For Toluna, ensuring diversity, equity, and inclusion is not a buzzword, but a way of life that brings true added value to all. For Toluna, ensuring diversity, equity, and inclusion within our panel is of the highest importance. Not only does it provide our clients with the highest quality and representation of target audiences, but it also fosters a high degree of engagement within our panel.

What do you like best about being a
 Toluna Influencer?

The Toluna Influencer Community doesn’t just reward members for participating in surveys, but also invites them to be part of something bigger: a community where they make their voice count and they feel heard, respected, and rewarded.

Diana, 46Austraila

Diana, 46

Austraila

Ade, 50United Kingdom

Ade, 50

United Kingdom

Julliene, 49Brazil

Julliene, 49

Brazil

Angelo, 57USA

Angelo, 57

USA

Daniela, 31Brazil

Daniela, 31

Brazil

Jasmine, 34USA

Jasmine, 34

USA

Mario Paul, 68France

Mario Paul, 68

France

Mark, 61Australia

Mark, 61

Australia

Namratha, 35Australia

Namratha, 35

Australia

Taise, 25Brazil

Taise, 25

Brazil

I love that I can share my opinion and actually have an influence on the product or service and it is truly satisfying to see the result and know that I was part of it!

Diana, 46

Austraila

Opinions help shape the world. I give my opinions so that I have a voice and help influence and shape the world around me.

Ade, 50

United Kingdom

As a consumer I want a good product to be available. Sharing my opinion, I have the chance to contribute to improving and, if necessary, modifying the product so that it reaches the market in the best possible way.

Julliene, 49

Brazil

Being able to share my views on a variety of topics that include politics, current events, and the state of the world is awesome.

Angelo, 57

USA

Knowing that my contributions can better shape a product and help it to be more sustainable.

Daniela, 31

Brazil

It's a great opportunity to express my opinions on personal topics of interest and learn about new topics. There are several new products I learned about through my participation in the community.

Jasmine, 34

USA

I think it is useful for society to share opinions that can lead to an improved quality of life in a world subject to fierce competition.

Mario Paul, 68

France

I was shopping and saw a product on the shelf advertised as 'new and improved' and realized that I had answered a survey on how the product image should be changed. I felt proud to see my thoughts had been incorporated into the new design.

Mark, 61

Australia

We get a lot of surveys asking our opinions for new products that are currently not in market and looking to launch. They rely on the opinions of people to decide if their product will sell (or not). Giving honest opinions might help them judge their decisions better.

Namratha, 35

Australia

Surveys that go far beyond questionnaires, like sharing photos and videos, and actions on social networks. It makes everything more exciting.

Taise, 25

Brazil

Influencers On-The-Go

Because our members can easily access the Toluna Influencer Community via mobile app or desktop, they are always ready to provide the feedback you need, whether they are at home or on-the-go. The Toluna Influencers app is available for download on iOS & Android in 49 Countries.

Influencers On-The-Go

Panel Books

Access our Panel Books to discover our global reach and segmentation capabilities.

Global Community Panel Book

Learn about our panel of 79+ million members for your insight needs.

Profile Book

From media habits to household details, our panelists have over 350+ profile points that you can tap into.

ESOMAR 37

37 Questions to help buyers of online sample.

Social Grade Book

Understand our Social Classification definitions and algorithms.

Data Quality Book

Why is data quality important for your business? Learn how optimizing your data can improve accuracy, reliability, and overall performance.

Millennial Panel Book

Learn about key profile points from this unique generation.

Healthcare Panel Book

Access medical professionals, healthcare decision makers, ailment sufferers and consumers all in one place.

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