With communications pre-testing, examine how your targeted audience reacts to components of your marketing messaging before launch to determine whether your design is suitable for the audience.
Analyze and interpret the pre-test results to better address your target audience with your messaging.
Find out if the results highlight fundamental flaws with messes, format, or design. If there are flaws, you may need to revise or redesign the materials.
Work with pre-testing experts to find solutions about suggested changes or problems highlighted.
The Toluna Start platform is designed to help you automate your approach with communications pre-testing for exceptional outcomes.
Providing you with best-practice research coupled with instant access to your target audience and real-time reporting.
Our unique, automated communications testing solution enables you to test claims, slogans, and ads - with the audience of your choice.
Increases your impact in the market:
Test messages early in the pre-production phase
Test communications of all forms - video, ad creative, and more
Understand overall likability, messaging, call to action, and emotion
Access crucial metrics designed to deliver critical insights
Key metrics that you can access with Toluna covers wide areas of your campaign, including:
Brand awareness and familiarity
Brand perceptions pre and post-comms exposure
Brand and product/service linkage
Slogan and music evaluation
Emotion classification and intensity
Our main goal is to provide our clients with insights for better outcomes. We leverage:
Cutting-edge Technology- Our Toluna Start platform is built in-house and built for you. It boasts cutting-edge research capabilities designed to deliver exceptional outcomes.
Methodology and Expertise- Leverage our experts' insights to offer custom consultancy services that meet your specific needs.
Global Panel- We offer the world's largest voting community of over 30 million. Serving over 70 different markets across the globe.
