Published Aug 02, 2021
Current Executive Vice President of Digital Operations Promoted to COO
Wilton, CT – August 4, 2021 – Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced the appointment of Mathilde Lelièvre, the company’s Executive Vice President of Global Digital Operations, as Toluna’s Chief Operations Officer (COO). In this role, Lelièvre will direct Toluna’s global business operations to meet client needs, ensure exceptional customer service delivery, and continue to scale the business during a period of ongoing innovation. In her role, Mathilde fosters a culture focused on people, diversity, and inclusion.
Lelièvre joined Toluna in 2005 as a Vice President of Operations, responsible for managing Toluna’s client services team. Over the past 15+ years, she has been instrumental in driving Toluna’s rapid growth and implementing the company’s global operations strategy. Her team, which began with only three members in a single location, now spans more than 10 markets and includes approximately 650 team members worldwide.
Departments under Lelièvre’s remit include client services personnel, supported by expert functions in survey programming, sampling, platform support, and data processing. The service team operates 24×7 to support global client needs.
“I have been extremely fortunate to be part of Toluna’s growth from an emerging company with a large vision to a global leader at the forefront of market research innovation. I am thrilled to have been appointed to the role of Chief Operations Officer and I look forward to helping drive Toluna’s continued growth as it focuses on delivering agile, on-demand insights for businesses around the world,” says Mathilde Lelièvre, Chief Operations Officer of Toluna.
“One of the core values that we have at Toluna is to “Reward Great Work,” and I truly believe people are the core asset of our company. I am committed to continuing to promote people’s growth, development, and engagement within a diverse and inclusive culture. This is the key to achieving our vision of becoming a strategic partner to our clients with the right blend of service and automation to deliver quality insights, fast.”
“Clients choose to work with Toluna because we provide technology-led, cutting-edge research solutions that help them solve contemporary challenges, paired with, our 36-million strong global panel and – most importantly – commitment to delivering the highest level of service excellence in the industry. Under Mathilde’s leadership, our client services function has evolved to deliver at scale for leading global brands. This is a testament to her operational acumen and commitment to customer success,” said Frederic-Charles Petit, CEO Toluna.
“Mathilde’s focus on delivering unrivaled client service, driving service team engagement, and ensuring efficiency through digitalization has been invaluable to fueling our global growth, and we are thrilled to see her take the reigns as COO. We pride ourselves on bringing in top talent and promoting from within as we continue to expand our incredible team, and Mathilde’s elevation to the COO role and Executive Board is testament to the success of this approach.”
Mathilde holds a Master’s degree in International Relations and Political Sciences from the Paris Institute of Political Studies (IEP).
About Toluna
Toluna delivers real-time consumer insights at the speed of the on-demand economy. With a commitment to leading by technology innovation, Toluna revolutionizes market research and empowers clients with the agility to instantly conduct quantitative and qualitative research. By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna helps clients explore tomorrow, now.
Media Contact
Articulate Communications for Toluna: toluna@articulatecomms.com
In the Press