Decoding Crypto: Wave 7

Get an in-depth understanding of the consumer outlook on cryptocurrency and how financial institutions can play a relevant role in this ever-changing landscape in the latest edition of our global report.

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Interest in cryptocurrency has continued to grow over the past decade, and it’s already beginning to find footholds in our daily lives.

To understand evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.

The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in August 2023.

In wave 7 of this global report, you’ll learn about:

Shifts in consumer sentiments a towards cryptocurrency across global markets

Sentiments of optimism (-3% vs. May ’23) and excitement (-3%) have given way to heightened skepticism (+3%) amongst consumers

Crypto penetration in bearish times

Global crypto penetration decreased since May (-3%). Emerging APAC markets (-9%) were responsible for the decline, while there was a surge of new investors in NA (+5%) and LATAM (+7%).

Investor expectations for crypto for the remainder of 2023

Current investors are twice as likely to allocate more assets in crypto investments (38%) than reduce assets (18%) over the next six months

View previous waves of the Decoding Crypto report

Wave 6

Q2'23

May 2023

View the report

Wave 5

Q1 '23

February 2023

View the Report

Wave 4

Q4 '22

October 2022

View the report

Start right. Stay ahead.

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.