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Interest in cryptocurrency has continued to grow over the past decade, and now it’s beginning to find footholds in our daily lives.
To understand evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.
The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in February 2023.
In wave 5 of this global report, you’ll learn about:
Consumer sentiments and perceptions towards cryptocurrency amidst the continued crypto winter
Consumers in developed markets have grown more skeptical (+5%) and less optimistic (-2%) about crypto since October 2022
How investors are handling their cryptocurrency assets in the volatile environment
Investors in emerging APAC (-9%) and EMEA (-5%) have downsized their crypto portfolios since October, while developed APAC (+7%) and LATAM (+5%) investors have expanded
Current and potential investor expectations for crypto for the remainder of 2023
Consumer intent to invest in crypto over the next six months has declined since October, most notably in North America (-14%) and LATAM (-5%)
Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.