Decoding Crypto: Wave 6

Get an in-depth understanding of the consumer outlook on cryptocurrency and how financial institutions can play a relevant role in this ever-changing landscape in the latest edition of our global report.
Decoding Crypto: Wave 6

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Interest in cryptocurrency has continued to grow over the past decade, and it’s already beginning to find footholds in our daily lives.

To understand evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.

The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in May 2023.

In wave 6 of this global report, you’ll learn about:

  • Shifts in consumer sentiments and perceptions towards cryptocurrency across global markets

  • Consumers in LATAM are less optimistic about crypto (-9% vs. Feb ’23), while consumers in Emerging APAC, NA, and EMEA have grown more optimistic (+4 to 5% vs. Feb ’23)

  • Growth in crypto penetration in bearish times

  • There has been a three-percent increase in global investors since February, led by Emerging APAC (+5%) and EMEA (+3%)

  • Investor expectations for crypto for the remainder of 2023

  • Current investors are twice as likely to allocate more assets in crypto investments (38%) than reduce assets (18%) over the next six months

View previous waves of the Decoding Crypto report

Wave 5

Decoding Crypto

February 2023

Wave 4

Decoding Crypto

October 2022

Wave 3

Decoding Crypto

August 2022

Household brands around the globe trust Toluna with their need for insights.

  • Danone
  • BBC
  • KraftHeinz
  • Netflix
  • Warner Bros

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Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Start right. Stay ahead.
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