A New Age of the Internet: Wave 6

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.

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In this report

Blockchain technology is ushering in the new age of internet, which was termed ‘Web 3.0’ by Ethereum’s co-founder back in 2014. And Web 3.0 is birthing new ways of consumer engagement, which will only continue to evolve as people embrace new ideas and learn more about its potential.

With Web 3.0 encompassing many different concepts—including the Metaverse, NFTs, and Cryptocurrency—Toluna has conducted a regular tracking study of consumers across the globe to understand how they perceive and engage with these innovations over time.

The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in August 2023.

In wave 6 of this global report, you’ll learn about:

Where consumers stand on Web 3.0 awareness and comprehension

Just 21% of consumers are aware of Web 3.0 and know what it means. Understanding is highest in Emerging APAC (26%) and lowest in LATAM (16%) and NA (13%).

How consumers continue to warm up to the Metaverse

57% of global consumers say they’re interested in experiencing the metaverse, and four in ten say you can have meaningful connections in a virtual space.

Why consumers are investing in NFTs and which ones are most appealing

Motivations for purchasing NFTs vary among consumers, whether it be as a long-term investment (21%), to use in a game (21%), or simply as a collector’s item (21%).

View previous waves of the New Age of the Internet report

Wave 5

A New Age of the Internet

Web 3.0, the Metaverse, and NFTs

View the report

Wave 4

A New Age of the Internet

Web 3.0, the Metaverse, and NFTs

View the report

Wave 3

A New Age of the Internet

Web 3.0, the Metaverse, and NFTs

View the report

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Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.