Our comprehensive set of quality protocols, also known as QSphere, embodies our holistic approach to data quality, which combines human intelligence (HI) and artificial intelligence (AI) to provide our clients with end-to-end trust in our data and processes.

Make decisions with confidence knowing that our dedicated team of experts ensures the quality of your data every step of the way.

Breaking Down QSphere

The Power of Artificial Intelligence, Human Intelligence, and User Experience

With QSphere, we reject over 30% more survey attempts at the pre-survey stage for quality reasons vs. 12 months ago (Q1 ’23 vs Q1 ’24). This saves you valuable time at the post-survey data cleaning phase while ensuring the highest quality of data. We combine cutting-edge technology, deep human expertise, and user-centric design principles to operate within a unique sphere of excellence, founded on 3 fundamentals: respondents, research, and technology. From improving respondent vetting processes to enhancing your survey quality and user experience (UX), we’re committed to setting a new standard of data quality.

High-Quality Respondents

Unlocking Authentic Engagement and Representation

We leverage real-time AI checks to ensure our respondents are not only authentic but genuinely motivated beyond mere incentives. Low-scoring respondents are flagged and restricted, ensuring the delivery of accurate, insightful, and representative data from engaged respondents.

Research Best Practices

Pursuing Excellence in Every Aspect of Research

At Toluna, we're relentless in our pursuit of research excellence. Our internal 'research-on-research' program continuously challenges and enhances our methodologies in research design, fieldwork materials, fieldwork processes, and analysis. Continuous learning from aggregated data refines our best practice standards.

Intuitive Tools

Empowering Your Journey with User-Friendly Resources

Our user-friendly tools include helpful nudges and flags, providing best-practice recommendations to ensure your project's success. For those less familiar with research, we offer knowledge-sharing resources like cheat sheets, masterclasses, and tailored training.

Toluna's Holistic Approach to Data Quality eBook

Dive into our eBook to explore our holistic strategy for delivering high quality data. From driving genuine responses to crafting mobile-optimized questionnaires, our innovative approach ensures authentic and insightful results, all fueled by collaborative expertise.

Download our eBook

Engagement that Drives Quality

Meet our Global Panel: a body obsessed with engagement. The Toluna Influencer Community goes beyond survey rewards, creating an engaged community where members feel heard, respected, and rewarded, prompting higher data quality. It’s also the Toluna source with the lowest pre-survey rejection rate – demonstrating the effectiveness of our approach towards maintaining a high-quality standard.

Download our Panel eBook

Data quality, the Toluna way.

At Toluna, we believe in bringing a forward-thinking mindset to all that we do – and data quality is no exception. We collaborate with companies within and outside the research industry to learn new perspectives, challenge our way of thinking, and tackle data quality challenges – all to ultimately bring you the best data. Here are just a few examples of how we do this:

We leverage technology used by world leaders in Finance, Tech, and Entertainment to detect fraudulent IP activity and stop it in its tracks.
We regularly contribute to initiatives with industry bodies such as ESOMAR, the MRS, and the Insights Association to drive best practices in research.