Published July 22, 2021
Hamburg, DE – July 22, 2021
Dr. Thomas Rodenhausen leaves the executive board of Harris Interactive AG as planned by the end of July 2021 and will continue advising Toluna Group CEO on strategic growth initiatives. Gabriele Stockl and Dr. Orhan Kocyigit to join Harris Interactive Germany Senior Executive Leadership Team.
Harris Interactive AG, leading supplier of innovative standardized market research programs and custom-made ad hoc marketing science solutions, announces a change in its executive board. Dr. Thomas Rodenhausen, CEO, who has been leading the company for 20 years, will leave the company as planned with the end of his contract July 31st. Moving forward, strategy for the Harris Interactive Germany business growth will be driven by Gabriele Stockl Sector Head CPG and Dr. Orhan Kocyigit, Director of Healthcare and Consumer Services.
“I would like to sincerely thank Thomas for the key leadership role he has played for Harris Interactive and Toluna during his tenure at the helm of our Group in Germany. He is deeply respected and I know he will continue to add value for us on strategic growth initiatives leveraging his deep expertise as we roll out new products in Germany and globally,” said Toluna and Harris Interactive CEO Frederic-Charles Petit.
“Gabriele and Orhan have proved themselves as dynamic leaders for the sectors they serve and their addition to the senior leadership team in Germany means they will drive strategy while still maintaining their relationships with key customers,” said Thomas Rodenhausen.
“The extraordinary growth we are seeing across EMEA with our combination of market-leading technology and deep client expertise, means we are well placed to invest in and grow the German business in the months and years to come,” said Paul Twite, MD, EMEA. “Together with Gabriele and Orhan, we will continue the great work of Thomas to help our client generate actionable insights at the speed of the on-demand economy.”
About Harris Interactive:
Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design.
We go above and beyond to make complex decisions easy and provide actionable insights. Our industry-leading technology delivers insights faster than anyone else. We set ourselves apart as we fuse sector expertise and award-winning research design with innovative tools and technology to deliver impactful insights that keep our clients ahead of what’s next.
Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand, and new product development.
About Parent Company, Toluna:
Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData this month announced the launch of the industry’s first and only Enterprise Insights Subscription. Developed in response to client feedback and market demand, brands will now have limitless access to the industry-leading Toluna Start platform, research experts, and consumer insights powered by the Toluna global panel community. The new offering transforms the way brands purchase and use research.
“Insights are the new currency in today’s market, and we understand that when research is conducted project-by-project it often doesn’t meet our clients’ needs for agility and speed. The future of research must evolve to meet new market demands and enable insights anytime, anywhere. We are thrilled to deliver this first-of-its-kind solution that will help our clients solve contemporary challenges, define their investment strategy, and drive brands into their next stage of evolution,” said Frédéric-Charles Petit, founder, and chief executive, Toluna.
Articulate Communications for Toluna