Published June 20, 2022
Paris, France – For the fifth consecutive year, Toluna and Harris Interactive were honored at the Trophées Etudes & Innovations, organized by 100%MEDIA. At the 2022 award ceremony, the teams received three awards, including Gold and Silver in the Guidance and Activation category, as well as the prestigious honor of Market Research Company of the Year.
The Musical Performance Barometer (MPB) is the only research tool that analyzes all elements of a brand’s sonic identity to measure and standardize impact. Through a creative approach that incorporates storytelling and over 60 sonic identities divided into 5 categories—recognition, attribution, appreciation, attention, attachment—the MPB is the cornerstone methodology for analyzing brand musical performance. It helps to define best practices for sound and serves as an additional tool to nurture the brand-consumer relationship.
Launched in March 2020 in collaboration with Orange, the still-ongoing Coronavirus Tracker adopted an agile, hybrid approach to help Orange’s teams stay close to their customers throughout the crisis. Through a combination of real-time quantitative studies and customer forums, they have been able to understand the impact of the pandemic and derive actionable insights.
Thanks to the combined quality of submissions to the Trophées Etudes & Innovations, Toluna and Harris Interactive have been named Market Research Company of the Year.
These awards continue to showcase the Toluna and Harris Interactive teams’ organizational and technological innovation, as well as their ability to support clients in the development and activation of agile, relevant insights.
Said Nathalie Perrio-Combeaux and Patrick Van Bloeme, Co-Managing Directors of Toluna and Harris Interactive France, “These prestigious awards are yet another demonstration of the innovative work that we do in support of our clients and for the betterment of the research community. We are extremely proud of the team’s work in representing our group so admirably.”
Toluna delivers real-time consumer insights at the speed of the on-demand economy. Harris Interactive simplifies complex decisions with critical consumer intelligence. By fusing Harris’s sector expertise and award-winning research with Toluna’s innovative tools and technology, we strive to push market research toward a better tomorrow.