Published Nov 19, 2020
Paris, November 18th, 2020 – During the Trophées Marketing 2020 ceremony held by Marketing and emarketing.fr, Toluna and Harris Interactive were once again awarded Gold in the Market Research category for their innovative project “Magic Box,” built with Danone. This unique solution for measuring product and innovation performance was implemented on a global scale, transforming agile product testing and delivering greater value and support for growth worldwide.
This innovative solution offers Danone’s global and local teams a standardised and scalable expert solution for online automated product and innovation testing, with dynamic, actionable deliverables for fast and enhanced strategic decision making.
It leverages Toluna’s and Harris Interactive’s unique combined strengths of industry-leading technology, global audience reach and many years of award-winning research expertise in product testing.
This award is another milestone as Toluna and Harris Interactive continue to lead with technology, revolutionise the Market Research industry and constantly strive to meet and exceed clients’ expectations.