A New Age of the Internet: Wave 7

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.
A New Age of the Internet: Wave 7

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In this report

Blockchain technology is ushering in the new age of internet, which was termed ‘Web 3.0’ by Ethereum’s co-founder back in 2014. And Web 3.0 is birthing new ways of consumer engagement, which will only continue to evolve as people embrace new ideas and learn more about its potential.

With Web 3.0 encompassing many different concepts—including the Metaverse, NFTs, and Cryptocurrency—Toluna has conducted a regular tracking study of consumers across the globe to understand how they perceive and engage with these innovations over time.

The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in November 2023.

In wave 7 of this global report, you’ll learn about:

What excites consumers about Web 3.0

What excites consumers about Web 3.0

Consumers cite control over personal data (48%) and improved security from hackers (47%) as the aspects of Web 3.0 that they’re most excited about

Where consumers stand on the metaverse

Where consumers stand on the metaverse

57% of consumers haven’t experienced the metaverse, but are interested in doing so in the future

Why consumers are investing in NFTs

Why consumers are investing in NFTs

Motivations for purchasing NFTs vary among consumers, whether it be for a game (21%), as a collector’s item (21%), or as a long-term investment (20%).

View previous waves of the New Age of the Internet report

Wave 6

A New Age of the Internet

Web 3.0, the Metaverse, and NFTs

Wave 5

A New Age of the Internet

Web 3.0, the Metaverse, and NFTs

Wave 4

A New Age of the Internet

Web 3.0, the Metaverse, and NFTs
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  • Danone
  • BBC
  • KraftHeinz
  • Netflix
  • Warner Bros

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Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

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