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Regional State of Play – Q2, 2021

What is the current mood across Southeast Asia?

Toluna partnered with Blackbox Research to provide updates on key trends and on-the-ground sentiment across six Southeast Asian countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

The report provides an update on national and economic perspectives across key Southeast Asian markets and examines regional sentiments now that COVID-19 vaccination is underway.

The study also looks into ‘tribal’ brands in Southeast Asia – an increasingly important phenomenon for companies looking to understand younger consumers’ specific purchase triggers as they search for meaning and bond.

View the report to learn what we have found out.

Household brands around the globe trust Toluna with their need for insights.

  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

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