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OverviewAutomated MaxDiff Solutions
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Season 2
Celebrating brands who take a deep look inside and choose 'human- first' innovation and marketing strategies.
Products
OverviewAccess a single source for all of your consumer insights.
The industry’s first and only end-to-end consumer insights platform delivering high-value insights in real-time.
Solutions
OverviewAutomated MaxDiff Solutions
Unleash confident decision-making
The year 2021 promised positive changes for many regions across the globe, and Southeast Asia is no exception. To explore consumer opinions within the region, Toluna partnered with Blackbox Research and surveyed respondents in Vietnam, Singapore, Malaysia, Indonesia, Thailand, and the Philippines.
We gathered data on their feelings about their governments and economies and attitudes towards the 2020 U.S. presidential election. We also asked the panel about Chinese companies to gauge their appeal in the region. Southeast Asian consumer insights like these are crucial for brands to remain in tune with the latest trends and preferences within the global marketplace.
Household brands around the globe trust Toluna with their need for insights.
Research shows that countries with a better economic perspective are happier about the state of their nation. Respondents who are confident in their governments are also content with their regional circumstances. For example, the collective moods in Vietnam and Singapore are optimistic in areas where the governments are under the least amount of pressure.