Decoding Crypto: Wave 5

Get an in-depth understanding of the consumer outlook on cryptocurrency in 2023 and how financial institutions can play a relevant role in this ever-changing landscape in the latest edition of this Toluna global consumer opinion report.
Decoding Crypto: Wave 5

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Interest in cryptocurrency has continued to grow over the past decade, and now it’s beginning to find footholds in our daily lives.

To understand evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.

The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in February 2023.

In wave 5 of this global report, you’ll learn about:

  • Consumer sentiments and perceptions towards cryptocurrency amidst the continued crypto winter

  • Consumers in developed markets have grown more skeptical (+5%) and less optimistic (-2%) about crypto since October 2022

  • How investors are handling their cryptocurrency assets in the volatile environment

  • Investors in emerging APAC (-9%) and EMEA (-5%) have downsized their crypto portfolios since October, while developed APAC (+7%) and LATAM (+5%) investors have expanded

  • Current and potential investor expectations for crypto for the remainder of 2023

  • Consumer intent to invest in crypto over the next six months has declined since October, most notably in North America (-14%) and LATAM (-5%)

View previous waves of the Decoding Crypto report

Wave 4

Decoding Crypto

October 2022

Wave 3

Decoding Crypto

August 2022

Wave 2

Decoding Crypto

June 2022

Household brands around the globe trust Toluna with their need for insights.

  • Coca-Cola
  • Danone
  • Reckitt
  • L'Oreal
  • CNN

Start right. Stay ahead.

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Start right. Stay ahead.
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