Decoding Crypto: Wave 8

Get an in-depth understanding of the consumer outlook on cryptocurrency and how financial institutions can play a relevant role in this ever-changing landscape in the latest edition of our global report.
Decoding Crypto: Wave 8

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Interest in cryptocurrency has continued to grow over the past decade, and it’s already beginning to find footholds in our daily lives.

To understand evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.

The latest wave surveyed 10,500+ consumers ages 18+ across 19 global markets in November 2023.

In wave 8 of this global report, you’ll learn about:

Crypto penetration in bearish times

Crypto penetration in bearish times

Global crypto penetration continued to hover around 20% throughout 2023

Why consumers are investing in crypto—or avoiding it

Why consumers are investing in crypto—or avoiding it

Potential for growth—both short-term and long-term—remain the top reasons for investment while risk and lack of understanding are key barriers to entry

Investor expectations for crypto in 2024

Investor expectations for crypto in 2024

Current investors are twice as likely to allocate more assets in crypto investments (38%) than reduce assets (18%) over the next six months

View previous waves of the Decoding Crypto report

Wave 7


July 2023

Wave 6


May 2023

Wave 5

Q1 '23

February 2023

Household brands around the globe trust Toluna with their need for insights.

  • Danone
  • BBC
  • KraftHeinz
  • Netflix
  • Warner Bros

Start right. Stay ahead.

Toluna is a technology company that delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, Toluna helps clients explore tomorrow, now. With every research capability at your fingertips and our panel of over 40 million respondents at the ready, Toluna Start helps you get the insights you need, the moment you need them.

Start right. Stay ahead.
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