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The 2021 Global Consumer, Spotlight on Satisfaction and Confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what’s in store in 2021.
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The 2021 Global Consumer, Spotlight on Satisfaction and Confidence

We looked at five key, emerging market segments.

  • Very Pessimistic

  • Cautious

  • Unsatisfied Spender

  • Satisfied Spender

  • Very Optimistic

We looked at five key, emerging market segments.
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise, and a panel of over 30 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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