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Chill out. Here’s what consumers really think about CBD.

We used the Toluna Start platform to survey 1,000 US consumers to understand their perceptions around CBD and THC within products.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Consumers are comfortable with CBD products in the market.

  • Over half of respondents are very comfortable with having products that contain CBD in the market.

  • 50% of the respondents already purchase CBD.

  • 40% of respondents give their pet CBD.

Consumers are comfortable with CBD products in the market.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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