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As we experience CES in an all-digital environment, we look to understand what’s next for the 2021 consumer. How is technology playing a role in their daily lives? What impact has the pandemic had on technology use and intentions.
Toluna surveyed 11,000+ Global consumers to understand their attitudes, purchase intent, and adoption of consumer electronics ahead of CES 2021. The Consumer Electronics Show (CES) 2021 takes place between January 11- 14.
Findings highlight the importance of consumer insights for brands and businesses when thinking about new product launches and marketing applications for emerging technologies.
Over 94% of respondents are very to somewhat comfortable using technology.
The top reason people want new technology is for security purposes.
Almost half of respondents want a self-parking car as a smart feature in their next vehicle.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.