Think It. Test It. Know It.

Toluna Start is the intelligent insights platform that turns you into a know it all in no time at all.

Backed by the power of Toluna’s flexible tech and decades of market research, you really can reach any data point in one single source.

Think It. Test It.  Know It.

Shift your method at any moment.

Define your market

Define your market

Enhance your understanding of the market—and find out how to thrive in it.

Align your product.

Align your product.

Understand what works, refine what doesn’t, and bring the right products to market.

Outshine the others.

Outshine the others.

Give your brand the cultural relevance to own your space.

Refine it all.

Refine it all.

Keep testing and tightening your work until it’s ready for market.

One Platform To Make It Happen.

Automated, templated, or customized. Our solutions are built on innovative technology and leverage human expertise and award-winning research design to make your next decision the best one.

Concept Testing

Quickly identify winning concepts that are distinctive, credible and will drive purchase intent

Pack Testing

Fine tune the design, features, messaging and claims to drive sales

Brand Health

Make sure you’ve designed your brand to maximize success now and into the future

Comms Pre Test

Prior to launch, fine tune your messaging, music, imagery and slogan to increase in-market impact

Comms Post Test

Ensure your message delivers as it should

Needs Identification

Identify the needs with the strongest potential

Claims Testing

Identify the strongest product/service claims amongst your target audience

Idea Screening

Find those ideas with the strongest potential to be developed into product/service concepts

Multimarket Research

Deliver powerful, high-value insights in real-time across multiple markets with the industry's first and only end-to-end consumer intelligence platform.

Toluna Start Qual

Get to the heart of your consumers' everyday experiences anytime, anywhere.

Toluna Start Reporting

Real-Time Infoboards, Dashboarding and Analytics

Panel Books

Tap into the power of more than 43+ million people around the globe. Our members are ready, willing, and able to provide the feedback you need, all in real-time to supercharge your decision-making.

Global Community Panel Book

Learn about our panel of 43+ million members for your insight needs.

Profile Book

From media habits to household details, our panelists have over 400 profile points that you can tap into.


37 Questions to help buyers of online sample.

Welcome to the start of your next smart move.

Schedule a demo with us today.

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