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Mobile Gaming Study

As more mobile game publishers are monetising their games, they need to be conscious of the impact on users. Toluna and Harris Interactive surveyed over 5,000 mobile gamers in the US, UK, France, Germany and Australia about their attitudes, usage, and preferences for streaming, ads, and more.

Making the most of monetisation and engagement

  • 1 in 4 mobile gamers are dissatisfied with the transparency of mobile costs.

  • Most mobile gamers prefer to win in-app items with skill instead of paying or viewing ads.

  • If asked which is more acceptable between paying or viewing ads to gain in-game items, people tend to go for viewing ads.

  • There are fewer multi-payment, pay to download gamers and subscription gamers, but they tend to play more of those types of games.

Making the most of monetisation and engagement
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.

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