Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.
Know where market opportunities exist! Better understand your market and where you may have the opportunity to grow.
Identify the most important consumer needs and possible market gaps
Develop needs with the strongest potential into new products or service ideas or concepts
Creating the next big thing can be difficult. Let your consumers lead the way. Our idea screening solutions can help you identify unmet needs in the market and prioritize new ideas that are sure to drive success.
Further develop ideas after the needs identification stage
Test and rank product and service ideas for appeal, relevance, differentiation and brand fit
Focus your effort and investment on the strongest ideas to develop further
You’ve created your product’s proof points, now ensure that you’re selecting the most important for marketing messages. Choose messages that are the most preferred, and most important to your target audience.
Find winning claims faster – those that are distinctive, fit the brand, and drive purchase intent
Understand stated claims believability, relevance, importance, likeability and more
Identify the impact of individual words within the text idea/need statement
Automatically calculate the project rank of each claim
In a multi-country scenario, identify the strongest claims that are universally acceptable across different markets.
You’ve developed great concepts, know what will perform best in-market.
Our unique, automated concept testing solution enables you to launch and test up to 12 concepts monadically - with the audience of your choice.
Test concepts at all stages and know which will perform best in-market.
Identify key attributes and bring them front and center.
Benchmark your concepts against prior performers.
Stated claims – appeal and believability.
Preference – showing all concepts together, text highlighter, Van Westendorp
Your product won’t deliver if no one can see it. Pack testing ensures that your design, features, messaging and claims work together to sell your product.
Our unique, automated pack testing solution enables you to launch and test up to multiple package designs - with the audience of your choice.
Understand purchase intention, preference, distinctiveness, brand fit and more.
Identify packaging strengths and weaknesses.
Test up to 12 packs with a minimum of 100 respondents per pack.
Key features including heatmapping, timed exposure, and shelf testing are available within the platform.
Know what features your customers want and what they can’t live without. Understand what consumers will pay for these features, and how you compare to competitors.
Our unique, templated trade-off survey methodology asks consumers to review product features, prices, and benefits to determine their optimal preference.
Conduct sensitivity analysis to see what changes impact preference.
Attribute importance helps you understand how important each attribute is.
Optimize features - appeal to the greatest number of people.
Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you price your products and services to deliver.
Blogs related to 2022_Toluna New Product Development
Blogs from Toluna that might interest you.
Resources related to 2022_Toluna New Product Development
Resources from Toluna that might interest you.
We’d love the opportunity to share our industry-leading platform with you.