New Product Development

Develop products that deliver. Bring products to the market with confidence. Move quickly and test early-stage ideas, uncover unmet needs, optimize features benefits and packaging and test products early or/and throughout the product launch cycle.
New Product Development
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony
Toluna

World’s first end-to-end, real-time consumer intelligence platform available as a subscription.

Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.

Needs Identification

Know where market opportunities exist! Better understand your market and where you may have the opportunity to grow.

  • Identify the most important consumer needs and possible market gaps

  • Develop needs with the strongest potential into new products or service ideas or concepts

Needs Identification

Idea Screening

Creating the next big thing can be difficult. Let your consumers lead the way. Our idea screening solutions can help you identify unmet needs in the market and prioritize new ideas that are sure to drive success.

  • Further develop ideas after the needs identification stage

  • Test and rank product and service ideas for appeal, relevance, differentiation and brand fit

  • Focus your effort and investment on the strongest ideas to develop further

Idea Screening

Claims Test/Max Diff

You’ve created your product’s proof points, now ensure that you’re selecting the most important for marketing messages. Choose messages that are the most preferred, and most important to your target audience.

  • Find winning claims faster – those that are distinctive, fit the brand, and drive purchase intent

  • Understand stated claims believability, relevance, importance, likeability and more

  • Identify the impact of individual words within the text idea/need statement

  • Automatically calculate the project rank of each claim

  • In a multi-country scenario, identify the strongest claims that are universally acceptable across different markets.

Claims Test/Max Diff

Concept Testing

You’ve developed great concepts, know what will perform best in-market.

Our unique, automated concept testing solution enables you to launch and test up to 12 concepts monadically - with the audience of your choice.

  • Test concepts at all stages and know which will perform best in-market.

  • Identify key attributes and bring them front and center.

  • Benchmark your concepts against prior performers.

  • Stated claims – appeal and believability.

  • Preference – showing all concepts together, text highlighter, Van Westendorp

Concept Testing

Pack testing

Your product won’t deliver if no one can see it. Pack testing ensures that your design, features, messaging and claims work together to sell your product.

Our unique, automated pack testing solution enables you to launch and test up to multiple package designs - with the audience of your choice.

  • Understand purchase intention, preference, distinctiveness, brand fit and more.

  • Identify packaging strengths and weaknesses.

  • Test up to 12 packs with a minimum of 100 respondents per pack.

  • Key features including heatmapping, timed exposure, and shelf testing are available within the platform.

Pack testing

Choice Optimization

Know what features your customers want and what they can’t live without. Understand what consumers will pay for these features, and how you compare to competitors.

Our unique, templated trade-off survey methodology asks consumers to review product features, prices, and benefits to determine their optimal preference.

  • Conduct sensitivity analysis to see what changes impact preference.

  • Attribute importance helps you understand how important each attribute is.

  • Optimize features - appeal to the greatest number of people.

Choice Optimization

Price Optimization

Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you price your products and services to deliver.

Blogs related to 2022_Toluna New Product Development

Blogs from Toluna that might interest you.

Blog

Creating the Case for Needs Identification and Idea Screening

Blog

Developing a Framework for Agile New Product Development in Financial Services

Blog

Developing a Framework for Agile New Product Development in CPG

Blog

Top Tips for Choice Optimization  

Blog

How to Avoid Cannibalization of Products

Blog

Top Tips for Needs Identification and Idea Screening

Blog

Top Tips for Claims Testing

Blog

Top Tips for Pack Testing

Blog

Five Keys to a Successful Product Launch in 2021

Blog

3 Steps to Conducting A Meaningful Concept Test

Webinars related to 2022_Toluna New Product Development

Webinars from Toluna that might interest you.

Webinar

Accelerate Your Product Development Cycle Through Quality Insights

Webinar

Concept Testing to Support New Product Development

Resources related to 2022_Toluna New Product Development

Resources from Toluna that might interest you.

Sell Sheet

Claims Testing

Sell Sheet

Idea Screening

Video

Needs Identification

Sell Sheet

Concept Testing

Sell Sheet

Shelf Testing

Sell Sheet

Pack Testing

eBook

Understanding the Way Consumers Perceive Buy and Try New Products in a Year Like No Other

eBook

The Power of Agile Decision-Making and CPG

Research

Pukka Pies, New Product Development

eBook

Power New Product Development with Agile Insights, Media

Thank You

Thank you! We can’t wait to connect with you. In the meantime take a look at our corporate website tolunacorporate.com

Schedule a demo

We’d love the opportunity to share our industry-leading platform with you.

*Required fields

This site uses cookies to provide you with great user experience. By using Toluna, you accept our use of Cookies Policy.

This site is registered on wpml.org as a development site.