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What can we expect of consumers and their shopping behaviors in 2021

We surveyed 1,000 US consumers on the Toluna Start platform to understand their shopping preferences. In this survey we learned 55% of people are concerned with sustainability while online shopping.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Shop til you drop (online)

  • 58% of people enjoy online shopping.

  • The top 3 factors that determine where people shop online are price, like the products and the reputation of the company.

  • Over half of the respondents use contactless payment with 72% of those people using their smart phone.

Shop til you drop (online)

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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