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What to expect from consumers in 2021: Understanding how Australians and New Zealanders shop

The COVID-19 pandemic forced cities to lock down and the public to socially distance, significantly impacting daily life for companies and shoppers alike. Naturally, business owners expressed concern about how these realities would affect consumer shopping habits in 2021.

Toluna offers real-time consumer insights for business leaders from numerous industries to further understand evolving attitudes, purchase intent, and more. We surveyed a nationally representative group of 1,005 Australians and 511 New Zealanders to discover the latest consumer trends of 2021. Here, we discuss our findings to help companies respond to customer behavior as the pandemic winds down.

Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • KraftHeinz
  • Sony

Consumers Still Prefer In-Store Shopping

Although the pandemic incentivized online shopping, many people continue to shop in physical locations. Consumers prefer buying groceries, personal care products, and furniture in person and shop the most at supermarkets and malls overall. Respondents claim that shopping at a physical store allows them to handpick the best products and try them out before purchasing.

Despite a desire to shop in person, consumers still express concern about the spread of germs. For example, 78% of Australians and 75% of New Zealanders opt for contactless card payments where available at checkout counters.

Consumers Still Prefer In-Store Shopping

Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.

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