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During the global coronavirus pandemic, Toluna, Harris Interactive, and KuRunData have been conducting a Global Barometer study of consumers in 17 markets to gain insight into how the coronavirus has impacted consumers around the world.
We used the Toluna Start platform, the industry’s first end-to-end, real-time consumer intelligence platform, to ask 538 New Zealand consumers to understand how they feel moving into 2021.
83% of New Zealanders are optimistic about the future
45% of New Zealanders want to be vaccinated ASAP, yet 23% still say they won’t take the vaccine
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise and a panel of over 30 million consumers.