Agility/transformation are more critical than ever in 2021 and we’re seeing a focus on fostering innovation like never before. As brands need to build out their new product development pipeline, assess brand performance, and gain insights in the moment research has undergone even more transformation. We’ll look at the companies that have prioritized innovation to succeed.
When normalcy went out the window in March of 2020 we created an unrivalled Consumer Barometer to better understand changes as they happened, specifically in the area of finance, packaged goods, health and wellness and entertainment. We’ll share a meaningful look back at the last 12 months.
Since the beginning of the pandemic in 2020 Toluna has regularly pulsed global consumer sentiment across Consumer Products, Financial Services and Technology, Media & Telecoms sectors and covering a wide spectrum of topics such as: new trends in media consumption; attitudes to health; changes in shopping habits; and impacts on finances, to name but a few. Now in its 16th wave, this special edition report features hot topics suggested by our clients representing some of the biggest and best known brands in the World.
Chief Executive and Founder
Vice President, Global Head of Consumer and Market Insights
Carolina Palomo Marazuela
Global Consumer Research & Analytics Lead/ Shopper Insights
AM FRESH Group
Head of UK Insight
Responsable Business Intelligence
Head of Marketing
Head of Research and Insights
SVP of Global Marketing Research
Global Insights & Analytics Director, Hygiene
David Eduardo Seguí Vásquez
Analytics & Insights Leader
Consumer Centricity Acceleration Director
Consumer Insights Manager
Sensory and Consumer Scientist
Alejandro Cordero Ortiz
Papa John’s International
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can, we combine the industry's first end-to-end consumer intelligence platform, Toluna Start with, award-winning research design, vertical expertise, and a panel of over 36 million consumers.
Harris Interactive simplifies complex decisions with critical consumer intelligence. Harris Interactive sets itself apart by fusing sector expertise and award-winning research designs with innovative tools and technology. This combination delivers impactful insights that keep clients ahead of what’s next.