Q4 2020 Newsletter

If the global pandemic has taught us anything, it’s that technology has a growing and critical role in almost every organization, and the market research industry is no exception.

Research must be technology led, platform led, and embed the intelligence of the researcher through automation. Research has traditionally been extremely complex and often slow, and the industry’s aim now must be to make research simpler and faster for clients, so that everyone who has a stake in the brand, product or innovation process can easily access insights.

Change is the only constant, making it more crucial than ever for businesses to regularly gauge consumer perceptions, sentiment and actions to drive true data-driven decisions and best position themselves for success in 2021. Businesses must understand how to leverage intelligence to predict what consumers will want and need in-the-moment and into the future. They must recognize how this will affect their business operations, and most importantly, help guide them in how to communicate with their most important stakeholders - their customers.

Highlights in this newsletter

  • Spotlight on Brand Health
  • Global Barometer webinar - View here
  • Concept testing on-demand webinar - View here
  • 2021 Predictions: Technology-led market research - View here
  • Consumer Technology and CES - Read blog

See market opportunities with 20/20 vision


Know what’s next for your consumers this year. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Watch our platform videos here to learn more about the features that will transform your insights.

See market opportunities with 20/20 vision


Best-in-class research solutions, built for you. We’ve coupled industry-leading expertise with technology to automate market research across key areas. Access our enterprise solution with all of the features for your insight needs.

See market opportunities with 20/20 vision

Solution spotlight


Brand health is one of the many automated solutions built within the Toluna Start platform. Maximize success, faster, with Toluna Start:

  • Assess future relevance and brand vitality
  • Identify key attributes and bring them front and center
  • Ensure your brand is fit for the future and to fight competitive threats
  • Make impactful decisions faster to ensure the future health of your brand and in-market success
Demo Toluna Start Today

Interested in learning about some of our other solutions? 
View our video vignettes here

2021 predictions


Businesses turn to technology-led market research

If the global pandemic has taught us anything it's that technology has a growing and critical role in almost every organization. Download the eBook to find out how technology is transforming the market research industry.

CES 2021


Consumer Electronics Show

As we experience CES in an all-digital environment, we looked to understand what's next for the 2021 consumer. 

In early January, Toluna surveyed 11,000+ global consumers on January 5th to understand their attitudes, purchase intent, and adoption of consumer electronics ahead of CES 2021.

Download our infographic to see what we found or read our latest blog post that highlights key insights from the study.



What's in store after a holiday like no other?

We'll provide you with a look into planned vs actual holiday spending, resolutions, the impact of vaccinations, and the future of eCommerce with data from the 14th wave of our Global Barometer.

Watch the webinar on-demand here 



Concept testing to support new product development

Automated solutions enable you to quickly launch and test concepts, bringing winning concepts to market with confidence every time.

Watch the webinar on-demand here

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