Insights and Trends

Tap into our consumer insight reports on current trends and topics.

Toluna Global Consumer Barometer Wave 23

As we enter the final months of 2023, consumers across the globe continue to feel the impact of the rising cost of living. How are they responding to these ongoing pressures? And what are their expectations for their personal finances forward?

A New Age of the Internet: Wave 5

Get an in-depth understanding of how consumers perceive and engage with emerging technologies including Web 3.0, the Metaverse, and NFTs in the latest edition of this Toluna global consumer opinion report.

Decoding Crypto Wave 6

Get an in-depth understanding of evolving consumer perceptions of cryptocurrency, as well as current and future investment habits, Toluna has conducted a regular tracking study of consumers across the globe since December 2021.

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Multimarket Sell-Sheet

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Concept Testing

Quickly identify winning concepts that are distinctive, credible and will drive purchase intent

Pack Testing

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Brand Health

Make sure you’ve designed your brand to maximize success now and into the future

Comms Pre Test

Prior to launch, fine tune your messaging, music, imagery and slogan to increase in-market impact

Comms Post Test

Ensure your message delivers as it should

Needs Identification

Identify the needs with the strongest potential

Claims Testing

Identify the strongest product/service claims amongst your target audience

Idea Screening

Find those ideas with the strongest potential to be developed into product/service concepts

Toluna Start Reporting Sell Sheet

Real-Time Infoboards, Dashboarding and Analytics

Case Studies

Discover how clients use our agile solutions to fuel their strategies.

NEW PRODUCT DEVELOPMENT

Asahi Europe & International

How Asahi streamlined concept testing and boosted decision speed with Toluna Start

MARKET UNDERSTANDING

Treasury Wine Estates

Treasury Wine Estates was looking for an insights partner with global reach and the ability to target an array of audiences.

AD TESTING

Dentsu Aegis Network

Dentsu Aegis Network wanted to understand approaches to advertising during the COVID-19 pandemic in the Italian market.

Panel Books

Access our Panel Books to discover our global reach and segmentation capabilities.

Global Community Panel Book

Learn about our panel of 43+ million members for your insight needs.

Profile Book

From media habits to household details, our panelists have over 400 profile points that you can tap into.

ESOMAR 37

37 Questions to help buyers of online sample.

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